Introduction

Many new big deal agreements between research institutions and scientific publishers are now being negotiated as ‘offset agreements’. Besides access rights to the publisher’s content, these agreements entitle authors (usually corresponding) affiliated with the research institution to make their articles available as an open access (OA) publication. Offset agreements attempt to link article publishing charges (APCs) with subscription charges, looking to increase one while the other reduces. Some such agreements reduce the APC charge, some allow unlimited OA publishing for a capped amount and others provide a refund or publishing credit. Offsetting is therefore an advancement of the publishers’ hybrid model, which has been criticized because of its ‘double-dipping’ practice.1

In their 2015 white paper, making the case for a large-scale transformation of subscription journals to an OA business model, Schimmer, Geschuhn and Vogler2 see the hybrid model as an evolutionary step. They regard the offsetting model as representing the early days of the evolution of the hybrid model, taking it into a ‘creative new space’ where money can ultimately be repurposed to transform the underlying business model to open access. Also in 2015, Jisc published its Principles for Offset Agreements in which the attributes of individual agreement types were detailed in terms of their contribution to a transition to open access, affordability, ease of administration and transparency.3 Earney discussed the challenges and opportunities for offsetting agreements with reference to cost, administration efficiency, transparency and the transition to open access.4 While there is some evidence that some offsetting agreements are potentially reducing the total cost of ownership5, 6, Earney argues that the case for offsetting agreements is ‘clearly far from proven’ and that they ‘have far too easily come to be regarded as “business as usual” and even contradictory to the objective of open access’.7 The inherent danger in this approach is that libraries may substitute one unsustainable business model with another. However, an alternative approach to offsetting would be for libraries to use this transformational phase in order to actively shape the new model according to their needs and to the benefits of researchers.

Therefore, offsetting agreements represent an opportunity to rethink traditional negotiation strategies by introducing new contractual mechanics and administrative workflows and processes between publishers and institutions. Moreover, in order to prevent the current offsetting pilots becoming the new ‘business as usual’, it is essential that offsetting customers (library consortia and institutions) get involved in drafting these new workflows and processes.

A number of European countries have been conducting separate pieces of work in this area over the past few years. In the UK the Jisc OA Pathfinder project, run by the GW4 libraries of the universities of Bath, Bristol, Cardiff and Exeter, has published a set of recommendations for institutions and publishers regarding voucher codes and discount schemes.8 In addition, Jisc has published a draft set of recommendations for the use of standards on OA compliance.9 The Netherlands UKB Working Group has also issued a check-list for big deals and OA clauses.10 These recommendations show a clear need for international collaboration. In Europe, this has been taken forward on two fronts: firstly, the Knowledge Exchange workshops in Utrecht and Copenhagen, which have resulted in the Knowledge Exchange consensus on monitoring Open Access publications and costs data report11 and secondly, the Efficiencies and Standards for Article Charges (ESAC) initiative, hosted at the Max Planck Digital Library (MPDL),12 which held two workshops in Munich and Vienna. These ESAC workshops, held in 2016 and 2017, brought European customers of offsetting agreements and publishers to the table.13, 14

Based on the outcomes of the workshops, this paper will propose some strategic and practical elements, which should be included in new offsetting agreements. Firstly, the Joint Understanding of Offsetting,15 launched in 2016, will be discussed. This introduces the ‘pay-as-you-publish’ model as a strategic goal of the agreements. Secondly, this paper proposes a set of recommendations for article workflows and services between institutions and publishers, based on a draft document which was produced as part of the 2nd ESAC Offsetting Workshop in March 2017.16 These recommendations should be seen as a minimum set of practical and formal requirements for offsetting agreements and are necessary to make ‘pay-as-you-publish’ work.

Basic mechanisms for offsetting: ESAC’s Joint Understanding of Offsetting

Offsetting as a working concept was first introduced in Austria in 2014 by IOP Publishing. This agreement offset APCs for articles published in one year against institutions’ expenditure subscriptions in the following year. The current offsetting offers are more akin to a ‘Read and Publish’ agreement such as those used by Springer Compact and the Royal Society of Chemistry, which basically converts former subscription charges of institutions into a publishing fee, often also supplemented by a reading fee.

However, a clear strategic approach for a real switch from subscription to a truly publication-based business model is not yet visible in either agreement type. The publishers’ models still reflect an experimental stage in search of a way to maintain and ensure their revenues and growth while trying to move the business to an OA environment. Institutions, on the other hand, want to comply with OA mandates whilst, at the same time, needing to reduce the overall costs.

Even where publishing charges are used as the basis for an agreement, there are still many elements which relate to the subscription business, such as price increases, fixed article contingents, arbitrary growth rates and guarantee amounts. In addition to that, the current APC levels have not yet been challenged and discussed, for example, in terms of how they relate to production costs and services.

Therefore, with regard to the continuation of these agreements, there must be a clear goal in sight towards a true transition to open access and libraries must play a proactive, rather than reactive role. The current pilot phase should provide a framework for a step change where both publishers and institutions can take advantage of this opportunity and creatively work on improved agreements.

The aim of the 2016 ESAC workshop on offsetting was to exchange experience amongst the negotiators and institutional customers from different European countries and to work on a shared vision for the offsetting model. As a result, the Joint Understanding of Offsetting paper was published in consultation with the participants.17 The key element of the paper refers to the expected target of the current agreements. Ideally, offsetting should lead to a ‘pay-as-you-publish’ model where research institutions will cover the costs for their publishing output only – primarily, articles by corresponding authors affiliated with the research institution. Thus, the number of articles invoiced by the publisher will result exclusively from the authors’ publishing activities. There would be no upfront payments, lump sums, or agreements based on a fixed number of articles to be purchased by the institution. In contrast to the current subscription logic, expenses under the pay-as-you-publish model will be driven by the authors’ demand only. Consequently, the model implies the total omission of any access-based cost components.

In order to achieve the transition to a pay-as-you-publish model, an offsetting model must also be based on actual publication figures. There is an obligation for publishers to identify eligible articles and to co-operate with institutions when establishing efficient business processes and de facto standards. Service levels must be defined in order to agree the number of articles that need to be processed correctly by publishers and the extent of compensation for articles that have been incorrectly processed.

The need for better workflows

In 2015 Sikora and Geschuhn described some of the hurdles faced by the MPDL in processing APCs with a variety of publishers, particularly at the article submission stage where ‘the foundations are laid for correct assignment for centralized invoice processing’.18

A number of studies have argued that efficient infrastructures and automated procedures are needed in order to provide a scalable solution for APC management.19, 20 In addition, institutions have also ‘expressed concern over the amount of time engaging with each of the deals might take; even the ones generally deemed to be “easy to use” or “easy to communicate”’.21 Automation of workflows would also help to reduce costs, which have been estimated for these processes by a number of studies.22, 23, 24, 25 It should also be noted that a complete transition to a ‘pay-as-you-publish’ model would eliminate staffing costs for the subscription model.

Issues surrounding the need for a better infrastructure to handle APCs have been discussed for some time. For example, the Jisc Collections Workshop, ‘Open Access Fees and the Hybrid Journal’26, addressed this requirement as early as 2011, although funding issues were considered to be more important at the time. In 2013 Emery called for librarians to be proactive regarding standards and said that librarians ‘should not expect the standards to be used by any given publisher and should ask for them to be included. In the case of hybrid OA this means asking that FundRef, ORCID … be employed by all significant publishers’.27

Although institutions have praised offsetting deals as being ‘better than nothing’28, each of the various pilots is administered in a different way and although some standards exist, there is a lack of a coherent set of standards being adopted by each publisher. With the increasing uptake of the offsetting model, it becomes clear that handling issues are still to be fully resolved. Some of the challenges that were mentioned in 2011 still hinder OA publication-based business models from becoming accepted and trustworthy.

ESAC customer recommendations for article workflows

The 2nd ESAC Offsetting Workshop, which took place in Vienna in March 2017, was attended by libraries, funders and publishers from seven European countries, the United States and Japan. The aim of the workshop was to provide an opportunity for the exchange of ideas and discussion between institutions and publishers participating in offset agreements.

The workshop focused on three topics:

  1. Author and article identification and verification
  2. Funding acknowledgement and metadata
  3. Invoicing and reporting.

Discussion on the topic of author identification focused on issues that many publishers have with the automation of the process. Institutions regard the current manual system used by many publishers as unscalable if a full transition to open access is going to happen. Publishers and institutions present at the workshop supported the implementation of a three-parameter approach to identify authors: IP address, affiliation statement by the author at submission and institutional e-mail suffixes.

It was also noted that authors find the process burdensome. Publishers are working to streamline their processes. However, providing authors with the required information while keeping the process simple was a great challenge. The growing importance of standardized identifiers such as ORCID and Ringgold/ISNI was also discussed and publishers were looking into making these mandatory for authors. However, the data quality of these identifiers is not yet as reliable as it needs to be. For example, authors changing affiliation during the publishing process can cause severe problems for institutions. To this extent it was thought that the development of notification processes would be beneficial in order to enable authors to be contacted in a timely manner. Therefore, the workshop considered the role of vendor or third parties in the automation of the validation process.

Consideration was also given to the ever more complicated funding situation (institutional, grant, research funding), which could endanger the establishment of efficient and consistent systems.

As part of the discussion on funder acknowledgement and metadata which followed, it became apparent that there was an issue with the definition of the term ‘funder’ itself. Institutions reported that a funder acknowledgement in the context of APC workflows should reference the funder of the article charge and this should be separated by the funder(s) of the research itself. It was suggested that new metadata fields were required for APC funding. The need for this to be adopted by organizations such as Crossref in order to create a standard field was seen as an important requirement. In addition, publishers were asked to deliver open access information to Crossref as a matter of urgency in order to be able to distinguish OA content in hybrid titles.

The discussion on invoicing and reporting acknowledged that many offsetting agreements operated with lump sum payments upfront. However, institutions also required article-based invoicing. Currently, most workflows require an approval step before invoicing, rather than confirming the eligible institution at the moment of invoicing. It became evident that there were complexities at the institutional level, with many institutions having different procedures and financial requirements. The participants drew up a list of information that should be included in an invoice. It was also suggested that a real-time dashboard system providing invoicing and reporting data was a requirement and that this might provide the flexibility required by institutional systems. However, it was noted that very few parties had systems that could be changed in the short term.

A working copy of the ESAC Recommendations for article workflows and services for offsetting/open access transformation agreements was tabled at the workshop and this was further refined as the day went on. A draft version was made available in time for the 13th Berlin Open Access Conference.29 In conjunction with the Vienna workshop attendees, the authors have further refined the document in preparation for this article. The final draft is included as Appendix 1 to this article. The authors would welcome further feedback from libraries, publishers and intermediaries.

Conclusion

This article has shown that, if offsetting is to assist with the transition to open access and a pay-as-you-publish model, there is an urgent need for an improvement of OA agreements and for better workflows between publishers and their customers. Although the APC model is now some years old, relatively few publishers seem to have really invested in a scalable solution for publication-based business processes, while many others depend on external suppliers of editorial management systems, which are not flexible enough to create new workflows. However, the literature and recent workshops have shown that there is growing and continued demand from libraries for a more automated and efficient system.

Discussions at the ESAC workshops have shown that due to the varying needs of the different stakeholders involved in the process, a one-size-fits-all solution may be unlikely to be achieved. The existence of different pricing schemes for different OA licence types, discounts, and the variety of funder requirements also add complexity to the whole process. However, first steps need to be taken now to automate and harmonize as much of the APC workflow as possible in consideration of already existing metadata standards, such as ORCID. The ESAC workshops were able to bring libraries, publishers and intermediaries together to agree a first set of recommendations for improvements (Appendix 1), but more work on this will be necessary in the future.

Just as libraries cannot fall back to the subscription model, offsetting is not the new default. Libraries must carefully monitor whether offsetting agreements really work as transitional models. If the APC workflows cannot be made to work soon, other financial models, such as co-operative models, which allow more efficient processes, need to be evaluated in order to move towards a fully OA model.